Pure Pakistani

As a routine practice, misleading consumers through massive print and electronic media campaigns by the telecom companies is still on. Recently, a Norwegian Telecom company operating in Pakistan launched a package says, “talk seven hours against seven rupees. It means Rs. 1/- for 60 minutes.

While getting into the details,I came to know that they are actually charging Rs. 0.20 per 30 seconds which means rupees 24/- per hour and Rs. 168/- against seven hours. Seven rupees are the activation charges on daily basis  of this package which is not mentioned anywhere in their advertisement.

I request the regulatory authority to probe this dilemma and derive a system to stop the culure of misleading and cheating in disguise.

A Guest Post By: Qudsia Jamaal

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The recent flashy package launched by Telenor with a huge media campaign offers its customers to talk seven hours for just rupees seven. This is completely misleading and a big lie. I got into details only to be shocked that seven rupees that are being highlighted in the media are the per-day activation charges to bring down the normal call tariff to Rs. 0.20 per 30-seconds during those seven hours, and Telenor is actually charging Rs.0.20 per 30 seconds which means rupees 168 for seven hours conversation.

I wonder do we have any marketing ethics or is there some regulatory body watching these big fish robbing us all. This company should be given a taste of its own medicine by asking them to allow customers to actually talking Rs 1 per hour and not Rs 24 which it is extracting from its customers.

A Guest Post by a regular Contributor, who wish not to mention his name.

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