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The cellular phone subscription witnessed constant growth in the country amid stiff price war and services by operators crossing 105 million mark in February with addition of 2.37 million new users in the first two months of 2011.
Pakistan Telecommunication Authority(PTA) latest updated statistics total number of cellular phone SIMs has increased to 105.151 million by February with the tele- density reached 63.2 percent.
The cellular operators’ aggressive services offers with constant falling tariffs have attracted a number of new and old users to become subscribers of different networks.
The total subscription of mobile operators in the current fiscal year registered tremendous growth with the increase of 5.96 million on the networks of different operators from July to February.
On an average, 0.85 million SIMs were sold in seven months of current fisca year, PTA figures reported. Telecom analysts termed the market performance in terms of subscribers’ growth as tremendous because of better- than-expected increase in overall base by five operators.
They said the number of subscription have increased substantially as compared with number of users as a matter of fact different calls and SMS packages attracted a number of mobile phone users to avail services of every operators.
Mobile phone operators choice of purchasing connection of more than one cellular operators depends on quality of SMS bundles, mobile internet and friends and family packages, they said.
Cellular phone operators’ strategies to enhance customers with revamped brands have been successful as it attracted new and existing mobile phone users to obtain day and night lowest calls packages on similar network (on-net), they said.
Analysts forecast the subscribers’ base may contract slightly after re-verification processes block unregistered and unauthorized SIMs.
Mobilink is the market leader with 32.4 million users. Telenor and Ufone subscribers’ base stood at 25.3 million and 20.3 million. Warid and Zong subscription 17.6 million and 9.2 million by Feb 2011 PTA reported.
