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GLOW, the premium youth centric brand by Warid Telecom marks its second anniversary today. It has become the most vibrant brand that is uniquely distinguished for being Pakistan’s first focused cellular youth brand.
“Powered by the best quality network in the country, GLOW, with over 5 million customers, has now become synonymous with energy, creativity, vibrancy and the youth of Pakistan” said Amina Mujtaba, Brand and Segment Manager Glow, Corporate and Postpaid.
“Through extensive marketing research, we identified the need to launch a brand specifically targeted towards the youth. A brand that would be hip, trendy, free-spirited, colorful and full of life – something the youth of the country would be able to relate to. Over a span of just 2 years, GLOW has launched ground-breaking campaigns, revolutionizing the way youth marketing is done in Pakistan. From creative advertising to developing tailor-made packages, products and services, GLOW has something to offer to every sub-segment of the youth market.” She further added.
With proven service excellence, Warid is the pioneer in the telecom sector with many firsts and it continues to earn customer trust and be the trend-setter in the telecom industry of Pakistan.
Problem with warid is that they are far behind in this cut throat competition, Neither they are innovative or creative. Poor advertising and no new product development.
They dont know customers want change and this change can be given by introducing new packages. But look at warid no modification in old packages which were launched in beginning now these packages not meet the market requirements i.e Zoom, Sms craze and somr other old third class packages in ZEM.