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With the lack of concentration into developing the export market for Pakistani made motorcycles properly, the country’s manufacturing market has been taken over by China and India successfully. Both China and India have latest models and better technological range to offer the consumers. Hence, the Pakistani regional export market for the motorcycle industry is said to have been depleted now. There has been a decrease in the number of exports of motorcycles from 6,000 units per month to 2,000 units per month.
Previously, the markets that it had in Sri Lanka and Bangladesh have now gone to China and India. Now, Pakistan is fit to supply only to Afghanistan according to the inside sources of the industry. Afghanistan too is taking it from Pakistan till such time that it can afford better technology of motorcycle vehicles from elsewhere. The reason for the loss of Pakistan’s export market is due to its lack of competitive ability when it came to cost and modern designing of the motorcycle technology. The motorcycles that are being produced are similar in design for 70cc, 100cc and 125cc engines capacities.
Even though China had collaborated with Pakistan on motorcycle technology, Pakistan failed to upgrade the designs further. This also resulted into the increasing cost of production. The Chinese and Indian made motorcycle models are available with a range of designs in prices as low as $320 to $350. Pakistan does not have an advantage of Competitiveness Support Fund which earlier offered a rebate of $50 per unit.
